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蘋果被曝將增產iPhone XR:或為穩住中高端價位段

原標題:蘋果被曝將增產iPhone XR:或為穩住中高端價位段

日前,產業鏈消息曝光顯示,蘋果計劃將對iPhone XR進行增產。目前已經有不少核心供應商都了解到了這一消息,并計劃將于本月底開始加大該機的零部件生產。

據稱,此次蘋果將新增2000萬臺iPhone XR訂單,這些訂單將分批次執行。看來,在今年9月新iPhone發布之前,蘋果希望通過增產+降價的方式,讓更多用戶購買iPhone XR。

蘋果這個做法并不讓人意外,事實上這家公司最近幾年的首要目標就是讓利益最大化。以最近剛剛發布的iPad Air和iPad mini來說,A12處理器在平板上已經拉到了2999元起,這不得不說就是為了在新機和A13芯片出來之前,帶動A12產品的銷量,清一波庫存。

而在iPhone上,之所以不選擇定位更高的iPhone XS和XS Max,主要是因為它們是蘋果目前最頂級的產品,無論是定位還是用料都要遠勝于iPhone XR,因此它們不可能像iPhone XR一樣大幅降價。

iPhone XR本身定位的是一款入門級旗艦產品,相比XS系列,這款機型在很多地方都進行了減配。因此就算它降價,也絲毫不會影響蘋果品牌的高端定位,同時也能帶動2018年iPhone的總銷量,因此算是性價比最高的一個方案。

目前iPhone XR所處的價位段剛好和國產廠商重合,因此蘋果這款產品在降價后也將會直接對標國產品牌。后者只能通過不斷堆疊新技術和迅速迭代產品,來獲得消費者的注意力。

值得一提的是,早在今年1月,國內各大電商平臺就iPhone XR實行了大幅降價,最讓人印象深刻的是拼多多,iPhone XR已經跌破了5000元大關。對于不少果粉來說,性價比還是非常高的。后來也出現了一些戰報,例如在天貓平臺,iPhone XR降價后,銷量就有了明顯提升。

如果iPhone XR一再降價,你會選擇購買嗎?

【來源:雷科技】【作者:JQ】返回搜狐,查看更多

責任編輯:

聲明:該文觀點僅代表作者本人,搜狐號系信息發布平臺,搜狐僅提供信息存儲空間服務。
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